Creative director & consultant

"My inheritance is creative intuition and a deep sensitivity to taste, quality, and memorable experiences."

About

Joshua Duchesne is a creative director specializing in high-end brand refinement, blending strategy with aesthetics across multiple fields, including identity design, graphic design, art direction and brand philosophy

Joshua’s work emphasizes thoughtful problem-solving and elevated, bespoke solutions for discerning clients. His modus operandi is to understand and define a brands purpose in order to imbue meaning into a project's concept.  

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offerings

Concept Development
Creative Strategy
Brand Identities
Art Direction
Copywriting
Project Consultation

Awards

ADCC Awards 2025 Bronze, Crative Effectiveness in Design - Public
RGD Brand Design Awards, Integrated Rebrand/Refresh
AIGA 365 Year in Design Award: Brand and Identity Systems
Print Magazine Award: Outdoor & Billboards
Communication Arts Design Award: Social Good
Communication Arts Design Awards: Shortlist, Identity Manual
RGD In-House Design Award: Brand Identity
Healthcare Advertising Award: Gold, External/Publication
YYZ’s Excellence in Writing in Support of Cross Disciplinary Curatorial Practice

news
21.11.25
Press
Eloise and Bar Cart Signal a Fresh Chapter for St. Lawrence NightlightEloise and Bar Cart Signal a Fresh Chapter for St. Lawrence NightlightEloise and Bar Cart Signal a Fresh Chapter for St. Lawrence Nightlight
21.11.25
Press
Inside Eloise, the Restaurant Where Design Meets AppetiteInside Eloise, the Restaurant Where Design Meets AppetiteInside Eloise, the Restaurant Where Design Meets Appetite
6.11.25
Notice
2025 ADCC Award: Creative Effectiveness in Design, Public2025 ADCC Award: Creative Effectiveness in Design, Public2025 ADCC Award: Creative Effectiveness in Design, Public
7.10.25
Press
The Old Spaghetti Factory’s new sister spot is nothing like the kitschy red-sauce restaurantThe Old Spaghetti Factory’s new sister spot is nothing like the kitschy red-sauce restaurantThe Old Spaghetti Factory’s new sister spot is nothing like the kitschy red-sauce restaurant
30.9.25
Notice
IATP wins an 2025 RGD Branding AwardIATP wins an 2025 RGD Branding AwardIATP wins an 2025 RGD Branding Award
29.8.25
Work
EloiseEloise, a sophisticated new restaurant concept inspired by the area’s rail history and classic travel hospitality.EloiseEloise
30.7.25
Work
Bar CartBar Cart. A rail-car concept and identity for a new, clandestine cocktail bar on The Esplanade.Bar CartBar Cart
30.7.25
Press
The Old Spaghetti Factory is getting a sister restaurant and speakeasyThe Old Spaghetti Factory is getting a sister restaurant and speakeasyThe Old Spaghetti Factory is getting a sister restaurant and speakeasy
20.6.24
Journal
Speaking at the RGD In-House Design Conference 2024"What is an in-house designer's social responsibility"Speaking at the RGD In-House Design Conference 2024Speaking at the RGD In-House Design Conference 2024
7.6.24
Work
National Magazine AwardsAn identity for the 2024 NMA’s built around the asterisk: a mark that, like the awards, denotes special significance.National Magazine AwardsNational Magazine Awards
30.4.24
Work
College Promenade Re-working the College Promenade visual identity in response to audience research and to better reflect its higher-end businesses.College Promenade College Promenade
1.2.24
Press
National Magazine Awards Typography featured on Pangram Pangram.National Magazine Awards Typography featured on Pangram Pangram.National Magazine Awards Typography featured on Pangram Pangram.
1.2.24
Journal
Does Black History Month need a rebrand?The effect of visual identity design on real-world community identities.Does Black History Month need a rebrand?Does Black History Month need a rebrand?
22.1.24
Press
National Magazine Award identity featured on Brand New.National Magazine Award identity featured on Brand New.National Magazine Award identity featured on Brand New.
27.12.23
Press
I Am Toronto Pearson featured on World Brand SocietyI Am Toronto Pearson featured on World Brand SocietyI Am Toronto Pearson featured on World Brand Society
20.12.23
Press
National Magazine Awards Identity featured in World Brand DesignNational Magazine Awards Identity featured in World Brand DesignNational Magazine Awards Identity featured in World Brand Design
1.9.23
Notice
Office Hours at Made by EmblemNo-commitment, drop-in mentorship aimed at students and new creatives.Office Hours at Made by EmblemOffice Hours at Made by Emblem
21.4.23
Work
I Am Toronto PearsonI Am Toronto Pearson: a new 'rallying cry' identity for Pearson's resilient heroes.I Am Toronto PearsonI Am Toronto Pearson
1.6.21
Work
Black Employee NetworkCrafting an Identity to support black professionals in the media industry for Mediabrands Canada.Black Employee NetworkBlack Employee Network
14.4.20
Work
Kiosk DesignDesign, photography, and direction for a leading North American luxury furniture showroom.Kiosk DesignKiosk Design
13.12.17
Work
Two Avenue RoadAn identity that re-discovers the pedigree of a luxury Toronto residence from Oxford Properties.Two Avenue RoadTwo Avenue Road
15.5.17
Work
AHLOT CannabisBranding and accessories to elevate cannabis rituals.AHLOT CannabisAHLOT Cannabis
23.2.16
Work
Issue 006: Brand"...an assemblage of qualities and values that grow beyond the individual."Issue 006: BrandIssue 006: Brand
4.9.15
Work
Issue 005: Street"I've always liked the street, not knowing what it really meant."Issue 005: StreetIssue 005: Street
23.4.15
Work
Issue 004: Ink & IDs"We read people like we read books. Why not decorate the cover?"Issue 004: Ink & IDsIssue 004: Ink & IDs