Joshua combines 13+ years of design experience with an art history background to bring a curatorial approach to branding for hospitality, place-making, culture, and experience-focused projects. Joshua leads with a strategic, meaning-driven mindset making each decision purposeful.

Beyond client work, Joshua has founded and lead a nationally-distributed, print-only cultural magazine called ARCHIE, established a drop-in mentorship program at Made by Emblem called "Office Hours", and routinely supports emerging creatives through organized portfolio reviews, awards judging, and post-secondary critiques.