Mount Pleasant Group is the largest provider of funeral and related services in the Greater Toronto Area. Founded in 1829, it was the first non-denominational establishment and, as of 2026, it's now one of the oldest, serving the area for two centuries. Its portfolio includes some of the most historic and iconic locations in Toronto dating back to the 19th century.

For their 200th anniversary MPG needed to update their brand video in a way that aligned with their recently updated strategic plan. With a renewed focus on their everlasting commitment to serving clients and communities with care, compassion, and professionalism, the brand video needed to serve less as a history lesson and more as a kind reminder.

Our solution was a video whose visual language and script reflects the emotion and nuance MPG will continue to hold for Torontonians in perpetuity.